Prompt Engineering
Prompt engineering is the skill of asking AI clearly. A prompt is your instruction — and small changes in how you phrase it can make a big difference in what you get back. It's the first step in learning the language of AI.
Prompt basics
A good prompt usually answers three questions for the AI:
- Who should it act as? (a teacher, an editor, a marketer)
- What exactly do you want it to do?
- How should the answer look? (length, tone, format)
Roles
Giving the AI a role focuses its response. "You are a patient teacher explaining to a beginner" produces a very different answer than "You are a senior analyst." The role sets vocabulary, depth, and tone.
Structure
Structure your request so the AI can follow it. Put the instruction first, then any material to work on, then the desired format. Clear sections beat one long run-on sentence.
Patterns
A good example
Instead of:
write about marketing
Try:
You are a friendly marketing coach. Write 3 social post ideas for a small bakery opening next week. Audience: local families. Keep each under 30 words, warm and upbeat.
From prompts to context
Great prompts are only the start. As tasks get bigger, context — what the AI knows about your goal, history, and materials — matters even more.
Learn Context Engineering →